Estimated traffic
Estimated traffic is a calculated approximation of visits based on available information such as keywords and rankings.
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What it means
Estimated traffic is a calculated approximation of visits based on available information such as keywords and rankings. It helps with comparison when direct visitor measurements are unavailable. It is not access to a website’s private analytics and should not be presented as a measured visitor count.
An example
A competitor with a higher traffic estimate may be worth investigating, but the figure does not tell you its actual sales or profit. Different sources can also produce different estimates because their data and methods differ.
How this helps you in Kwordia
Compare estimates within the same source and market, and look at the keywords and pages behind the headline figure. For your own website’s Google Search clicks, connect My Site Insights. Those reported clicks answer a different question from a modelled competitor traffic estimate.