Impressions
In a search-performance report, impressions record appearances of a result in search.
Dotted links explain terms in the glossary.
What it means
In a search-performance report, impressions record appearances of a result in search. They help describe how often a page is being shown, rather than how often someone follows its link. Impressions, clicks, and visits are related measures, but they do not count the same thing.
An example
Your boot-care guide could receive 1,000 impressions and 30 clicks. The larger number shows that it appeared much more often than people clicked it. It does not mean that 1,000 different people visited the guide.
How this helps you in Kwordia
Read impressions in My Site Insights alongside clicks, CTR, and position. More impressions can mean that a page is being shown for additional searches, but you need the other information to understand what happened. Keep the reporting period and scope in mind when comparing figures.