SERP
SERP stands for search engine results page.
Dotted links explain terms in the glossary.
What it means
SERP stands for search engine results page. It is the page of answers you see after entering a search. It can contain unpaid website listings, advertisements, maps, videos, and other features. Looking at this page helps you understand what a search engine considers relevant to a particular question.
An example
A search for buy walking boots may show shops and product pages. A search for how to clean walking boots may show instructions and videos. Although both searches mention boots, they suggest different needs and different kinds of useful content.
How this helps you in Kwordia
Use SERP Analysis to inspect results for your chosen phrase, location, and device. Read the titles and open relevant pages before deciding what to create. When comparing checks, keep those settings consistent so that a change in the setup does not look like a change in the results.