ASIN

ASIN stands for Amazon Standard Identification Number. It is an identifier used by Amazon for a product in its catalogue. Supplying an ASIN tells a product-specific tool which item you mean, whereas a keyword describes a broader search.

Walking boots is a keyword that can return many products. The ASIN from one listing identifies the product you want to investigate more closely. Check the selected variation, such as size or colour, when deciding whether two product results are comparable.

In Marketplace Intelligence, use a keyword for Product Search and the requested ASIN for product-specific lookups. Select the appropriate Amazon marketplace and copy the identifier carefully. If the lookup fails, check that the product is available in that marketplace before submitting again.