Long-tail keyword

A long-tail keyword describes a more specific search need that often has lower individual search volume than a broad topic. It is not defined simply by counting the words. Its value is that it can make the searcher’s need clearer, helping you judge whether your content or product is a good fit.

Waterproof walking boots for wide feet is more specific than boots. It may attract fewer searches, but a shop with suitable products could provide a more directly useful answer to that need.

Try the Long Tail option in Keyword Suggestions, then inspect the phrases and their search results. Do not assume that a specific phrase is automatically easy to rank for. Check the audience fit, available demand, and the pages already answering the question.