Backlinks
See which pages link to a website and use those links to investigate its online visibility.
The tool opens in your Kwordia account. Dotted links explain terms in the glossary.
Before you begin
A backlink is a link from another website to yours. The Backlinks page helps you discover those links and inspect where they come from. You can use it for your own site or to understand how another site is being mentioned.
Open Technical SEO and choose Backlinks. Have the domain or page address you want to investigate ready.
Using this page, step by step
- Enter the target address and review the available settings and estimate before submitting.
- Start with the summary. Compare the total number of backlinks with the number of referring domains, which counts the separate websites supplying links.
- Read the individual link rows. Look at the source page, anchor text, link type, and dates or scores supplied with the result.
- Visit a source page when you need context. Decide whether the link is relevant and useful to a reader before drawing conclusions from its score.
A worked example
A walking club may link to your boot-care guide using the words caring for leather boots. Those words are the anchor text. If the club links to the guide from ten pages, that can create several backlinks while still representing just one referring domain.
Understanding what you see
A large link count does not automatically mean a strong or trustworthy website. Many links may come from the same place, and their relevance varies.
The first-seen date describes when a link was recorded in the available data; it is not necessarily the day the website owner added it. Scores help comparisons but are not guarantees of search performance.
Common questions and problems
If a recent link is missing, it may not have been recorded yet. Check that you searched the intended domain or page.
The current page provides a summary and link list. Use the source pages to investigate individual findings in more detail.