Competitor Analysis

Competitor Analysis gives you a starting point for investigating another website’s search coverage. It is most useful when you already know a business that serves a similar audience. A website with a different purpose may produce plenty of keywords without giving you useful ideas.

Open Competitive Intel and choose Competitor Analysis. Have your own domain and one competitor’s domain ready, such as example.com. You do not need access to the competitor’s account.

1. Enter your website in the first domain field and the competitor in the second. Check the spelling carefully: these should be website names, not business names or search phrases.
2. Choose the market and language that match your customers, then set a modest results limit for your first comparison. Review the usage estimate before submitting.
3. Look through the returned keywords for subjects relevant to your business. Compare the information about the two websites before choosing a phrase to investigate.
4. Open SERP Analysis with a promising phrase to see the pages appearing in search. This helps you decide whether you need a product page, a service page, or an explanatory article.

Imagine that you sell walking boots and compare your shop with another outdoor retailer. A phrase about cleaning waterproof boots could suggest a helpful advice article. A phrase about tents would be less useful if you do not sell or advise on tents, even if its search volume is much higher.

A gap is a research lead, not an instruction to copy a competitor. Consider whether you can provide a useful answer and whether the visitor would be a good match for your website.

The comparison uses available search data. It does not show the competitor’s private visitor figures or prove that a keyword generates sales.

If the comparison is sparse, check the domains and selected country. Small websites may have limited coverage in the available data.

For a broader introduction to one competitor, try Top Domain Keywords before running a comparison.