Organic results

Organic results are unpaid listings in a search engine’s results. They are separate from advertising placements. Working to improve a page’s organic visibility means trying to make it a useful result for relevant searches, rather than paying for an advert to appear.

A website can be the first organic result while still appearing below advertisements or other features on the screen. Its organic position therefore does not describe every element a searcher sees before reaching it.

In SERP Analysis, look at the result types as well as their order. Use Keyword Difficulty as one research aid for organic competition, and inspect the pages themselves. CPC and advertising competition describe paid search and should not be treated as direct substitutes for that investigation.